Asana is a web-based project management tool designed to help teams organize, track, and manage their work efficiently. It provides a centralized platform where team members can collaborate, assign tasks, set deadlines, and track progress in real-time. Asana helps streamline communication, improve transparency, and increase productivity by providing a clear overview of project timelines, priorities, and responsibilities. People use Asana to plan and execute projects of any size or complexity, from simple to-do lists to complex multi-phase initiatives. Its purpose is to facilitate effective teamwork, foster accountability, and empower individuals and teams to achieve their goals with clarity and focus. 

Zoho CRM is a cloud-based customer relationship management (CRM) software designed to help businesses streamline their sales processes, manage customer interactions, and drive growth. It enables organizations to centralize customer data, track leads and opportunities, automate repetitive tasks, and analyze sales performance. Zoho CRM helps businesses improve customer relationships, increase sales efficiency, and boost revenue by providing tools for sales automation, lead management, email marketing, and reporting. People use Zoho CRM to enhance customer engagement, optimize sales pipelines, and gain actionable insights into their business performance. Its purpose is to empower sales teams to effectively manage their customer relationships, close deals faster, and drive business growth with ease and precision. 

Why do we need to integrate Asana with Zoho CRM ?

Integrating Asana with Zoho CRM offers numerous benefits by bridging project management with customer relationship management. It enhances collaboration between sales and project teams, streamlines workflows, and ensures seamless communication. 

By syncing tasks, contacts, and deadlines between the two platforms, teams can improve efficiency, maintain alignment, and deliver projects on time. This integration enables better visibility into customer interactions, enhances project planning, and facilitates data-driven decision-making. 

Ultimately, integrating Asana with Zoho CRM helps organizations optimize resource allocation, improve customer satisfaction, and drive overall business success. 

Asana AppiWorks for Zoho CRM is a Zoho CRM extension that integrates Zoho CRM and Asana. It helps users to export data from Zoho CRM to Asana, import data from Asana to Zoho CRM and show contextual data from Asana inside Zoho CRM.

Key Features

✅ Auto Interaction: Automatically insert records into Asana when a new task or any record from other modules in a Zoho CRM is created or Updated.

✅ On Demand Interaction: Insert records into Asana on selected tasks or any records in a Zoho CRM module.

✅ Bulk Import: Import data from Asana directly into Zoho CRM with a guided setup.

✅ View Contextual data: Show related data from Asana inside Zoho CRM module GUI

✅ Configurable Services: An automation system that lets you take control of your integration and automation needs between Zoho CRM and  Asana.

Pro Tip 1: Providing a proper name and adding a short description of the service

First things first ! providing a proper name and description for a service is essential for clarity, organization, and efficient management. A descriptive title helps us quickly understand the purpose of the service and easily identify it among others. 

Additionally, a concise description provides valuable context and details about the service's function, eliminating confusion and ensuring proper configuration. This approach enhances collaboration, reduces errors, and saves time by ensuring everyone involved understands the service's role and significance in the workflow especially when there are multiple services lined up in the listing. 

Pro Tip 2: Conditionally export records from Zoho CRM modules to Asana

Using Asana Appiworks for Zoho CRM we can set certain conditions or filters during configuring export services, based on which records from Zoho CRM module gets exported.
Imagine a real-life scenario within an organization where tasks in Zoho need to be efficiently managed across different teams in Asana. One team in Asana called "Kickstarters" is responsible for handling tasks that haven't commenced, while another team called "Progress Tracker" specializes in managing tasks that are currently in progress.  

This objective can be accomplished by establishing two distinct services. The first service caters to team "Kickstarters," wherein the service configuration entails setting the condition filter to "Status" equals "Not started" and selecting the appropriate team as "Kickstarters." Conversely, the second service is dedicated to team "Progress Tracker," where the configuration involves setting the condition filter to "Status" equals "In Progress." 

So using AppiWorks you can basically automate this task whenever you create or update the records on Zoho CRM. In case, if you want only selected records from Zoho CRM to be created in Asana, no worries, AppiWorks does have a solution for that also. You can manually select the records in Zoho CRM and export them into Asana.

Pro Tip 3: Scheduling an Import Service

Imagine the need to efficiently import tasks from our Asana Workspace to our Zoho Tasks module in bulk. There exist two primary methods for achieving this.

The first, Quick Import, suits smaller volumes of records or when manual selection is preferred after previewing them. Alternatively, scheduling an import is optimal for handling larger quantities of data. Within the scheduling step, two types are available: one occurring at a specific time and the other at intervals. 

In the specific type of import, the service attempts to import all the records from Asana at once. In the case of interval-based scheduling, choices range from monthly to hourly or even every 30 minutes. It's crucial to activate the incremental import switch and map a datetime field, ideally 'created at,' to prevent duplicate record imports. 

Pro Tip 4: Visualize the data from Asana right inside Zoho CRM

Let us consider a real-life scenario where we need to view the list of tasks assigned to a person from our Zoho Contacts. With Appiworks for Zoho CRM, accomplishing this task becomes seamless. By creating a view service for the Zoho Contacts module, we can easily set filters in the connecting filter step. We can set the filter as asignee email in asana task equals contacts email field in Zoho CRM.

These filters determine which data will be displayed in the dedicated widget within the contact details page, providing us with the relevant information we need at a glance.